For this capstone, I am a junior data analyst working with the marketing analyst team at the finctional company Cyclistic, a bike-share company in Chicago. The financial researchers at Cyclistic have determined that yearly members are significantly more profitable than casual riders. The company’s future success, in the opinion of Lily Moreno, director of marketing, hinges on increasing the number of yearly subscribers. To turn casual riders into annual members, the marketing analytics team will create a new marketing plan. By analyzing past data for trends, the marketing team will be able to better understand how casual and annual-subscription Cyclistic riders use the service differently.
This report uses visualizations created with GGPlot and Tableau. The HTML file was generated using the R language and can be viewed here.
Source code for this project can be found in my GitHub.